Concrete and Glass in Minimalism: Crafting Brand Identity
Year : 2023
AI-Assisted Conceptual Design — Uncommissioned Brand Study
Inspired by : Minimalist architecture, Japanese Zen philosophy, modern material expression through concrete and glass
A contemplative retail concept that explores the architectural purity of concrete and glass. This design seeks to distill brand identity through simplicity, material clarity, and spatial fluidity, offering a high-end retail experience rooted in tactile elegance and serene functionality.
The project emphasizes the material honesty and sculptural beauty of concrete paired with the transparency and lightness of glass. Taking cues from Zen minimalism and European industrial refinement, the space is conceived as a gallery-like environment that invites pause, engagement, and quiet admiration. The goal is to make the brand feel both elevated and intimately human through spatial stillness.
Material Language: Polished concrete walls and floors contrasted with frameless glass surfaces
Architectural Forms: Sculptural concrete blocks used to create seating, display platforms, and partitions
Tactile Surfaces: Soft, raw textures in concrete to evoke craftsmanship and uniqueness
Lighting Concept: Gentle ambient LED strips casting refined shadows to enhance product visibility
Brand Atmosphere: Understated yet bold spatial identity that evokes quality, care, and design precision
Spatial Circulation: Intuitive open-plan layout that guides the visitor in a linear, meditative flow
Developed using MidJourney assisted AI
This project showcases independent design studies developed for creative exploration purposes. Each work is inspired by the visual identity, storytelling, or design language of existing brands. These projects are not affiliated with or commissioned by the respective brands. They are intended as personal studies in branding, spatial design, and storytelling through architecture and interiors.
