The Story of Marula and Elephants:
Drunk Elephant Showroom Design
Year : 2023
AI-Assisted Conceptual Design — Uncommissioned Brand Study
Inspired by: Drunk Elephant brand identity, Marula fruit symbolism, African natural aesthetics
A conceptual showroom design exploring the narrative of the Drunk Elephant brand drawing from the African Marula fruit and the mythic journey of elephants who seek it. The space merges minimalist architecture with abstract forms, offering a refined yet vibrant environment.
The project follows a modern African minimalist style, focusing on clear design, elegance, and storytelling. AI tools like MidJourney were used to turn symbols like the Marula fruit and elephants into bold, abstract visuals. These visual concepts were translated into immersive spatial designs and reflect the brand's identity.
Marula & Elephant Abstractions: Stylized forms evoking movement and symbolism
Clean Minimalism: Soft-toned walls, clean lines, and natural materials
Vibrant Accents: Colored glass and tree motifs referencing the Marula’s vibrancy
Craft & Sustainability: Wooden textures and local material inspirations
Narrative Details: Elephant figures convey movement, curiosity, and warmth
Indoor Greenery: Subtle landscaping brings the African outdoors inside
Developed using MidJourney assisted AI
This project showcases independent design studies developed for creative exploration purposes. Each work is inspired by the visual identity, storytelling, or design language of existing brands. These projects are not affiliated with or commissioned by the respective brands. They are intended as personal studies in branding, spatial design, and storytelling through architecture and interiors.
