“The Knight’s Modern Shelter” : A Burberry Inspired Futuristic Pop Up Store
Year : 2024
AI-Assisted Conceptual Design — Uncommissioned Brand Study
Inspired by : Burberry’s equestrian heritage, British cultural legacy, military silhouettes, Victorian romanticism, and Soho House aesthetics
A conceptual pop-up store envisioned as a futuristic yet historically grounded shelter, inspired by Burberry’s iconic knight emblem and English roots. The structure balances sculptural geometry with minimalist restraint, referencing English coastal life, military precision, and countryside romanticism reinterpreted through a lens of contemporary luxury.
The design concept fuses streamlined modernism with heritage cues from Burberry’s visual identity. Geometric architectural volumes are softened with textural layers brushed metals, flannels, and natural stones while subtle reinterpretations of the knight on horseback motif are embedded into surfaces and details. The project imagines a serene, curated retail experience where storytelling is embedded in every material and shadow.
Architectural Structure: Geometric forms with softened edges referencing a modern English chalet
Signature Motif: Abstract reinterpretations of Burberry’s knight emblem integrated into fixtures and surfaces
Color Palette: Muted earthy tones, deep sea green, soft greys, metallic brass accents
Material Language: Brushed aluminum, warm natural wood, English countryside textiles (brushed tweed, flannel)
Cultural Layering: Victorian wallpaper-inspired textures, military silhouette-inspired forms, coastal and farm life references
Interior Environment: Soho House-inspired lounge areas with minimalist furniture and British sportswear textures
Lighting Strategy: Muted, directional lighting designed to highlight material tactility and evoke nostalgic warmth
Developed using MidJourney assisted AI
This project showcases independent design studies developed for creative exploration purposes. Each work is inspired by the visual identity, storytelling, or design language of existing brands. These projects are not affiliated with or commissioned by the respective brands. They are intended as personal studies in branding, spatial design, and storytelling through architecture and interiors.
