A Spatial Experience on Surreal Themes
Year : 2025
AI-Assisted Temporary Store Design — Experiential Spatial and Sensory Concept
Inspired by : Contrasts in color and material, surrealism, sensory engagement, artificial and natural dialogues
A bold temporary retail environment built on contrasts of color and materiality, grounded by a striking artificial grass floor. The intense red surfaces and deep sculptural navy volumes craft a dramatic atmosphere, while directed lighting sculpts long shadows that introduce movement and depth. The design creates an intuitive sensory journey that transcends conventional commercial spaces.
This concept challenges traditional retail norms by blending tactile, unexpected materials with strong color contrasts to evoke emotion. The artificial grass floor brings a surprising natural texture into an otherwise abstract setting. Red surfaces provide visual weight and intensity, while navy sculptural forms offer calmness and balance. Light plays a vital role, casting dynamic shadows that activate and soften the space’s geometry, creating a rhythmic interplay between intensity and stillness.
Perfectly stretched artificial green grass floor adding tactile and visual intrigue
Deep red surfaces delivering presence and contrast
Sculptural navy blue volumes anchoring and balancing the composition
Long, directional shadows creating layered visual effects and movement
Smooth, organic forms in seating and display zones
A strong visual rhythm balancing intensity with calmness
Developed using MidJourney assisted AI
This project showcases independent design studies developed for creative exploration purposes. Each work is inspired by the visual identity, storytelling, or design language of existing brands. These projects are not affiliated with or commissioned by the respective brands. They are intended as personal studies in branding, spatial design, and storytelling through architecture and interiors.
