Italian Rationalism Meets Desert Modernism
Year : 2025
AI-Assisted Conceptual Retail Space Design — Fusion of Italian Rationalism and Desert Modernism
Inspired by : Italian Rationalist architecture, Desert Modernism, natural materials, minimalist geometry, timeless elegance
A serene and sophisticated retail environment blending the disciplined geometry of Italian Rationalism with the warm naturalism of Desert Modernism. The design features a geometric travertine and raw concrete facade, a long symmetrical colonnade entrance, and large openings that invite abundant natural light, creating an intellectual yet inviting atmosphere.
The concept harmonizes modern structural clarity with earthy textures and tones. Limestone, oxidized steel, and sand-colored plaster interiors contrast with raw concrete elements, while soft lighting enhances the tactile quality of natural materials. The balance between minimalist form and warm, organic ambiance creates a timeless retail space fostering calm and elegance.
Geometric facade combining travertine and raw concrete, casting dramatic shadows
Symmetrical colonnade defining the entrance with a rhythmic architectural presence
Large openings that flood the interior with natural light, bridging indoor and outdoor
Natural materials like limestone and oxidized steel providing texture and warmth
Earthy tones beige, sand, and stone contrasted by the roughness of concrete and steel
Soft, inviting lighting enhancing the serene atmosphere
Developed using MidJourney assisted AI
This project showcases independent design studies developed for creative exploration purposes. Each work is inspired by the visual identity, storytelling, or design language of existing brands. These projects are not affiliated with or commissioned by the respective brands. They are intended as personal studies in branding, spatial design, and storytelling through architecture and interiors.
