“Frozen Edge” North Face Ski Collection Store Design
Year : 2023
AI-Assisted Conceptual Design Seasonal Retail Store Interior
Inspired by: North Face’s alpine heritage, Baroque architecture, industrial modernism, Scandinavian minimalism, and abstract Christmas motifs
A winter themed retail store concept for North Face’s ski collection that seamlessly merges rugged alpine influences with refined industrial elegance. The design balances minimal abstract interiors with subtle festive touches, embedding classical Baroque architectural references into a modern brutalist framework enhanced by warm, rich materials and seasonal accents.
The concept reinterprets Baroque architectural elements as minimalist structural features within a raw, modern industrial space. Emphasis is placed on material contrasts organic concrete, dark timber floors, and matte black steel to create a grounded yet sophisticated atmosphere. Festive elements are abstract and restrained, evoking winter’s essence through minimalist lighting and sculptural pine motifs, avoiding kitsch while enhancing seasonal ambiance.
Rich Dark Wood Flooring: Adds warmth and tactile contrast against cool concrete volumes
Baroque-inspired Columns: Classical forms subtly abstracted into contemporary structural details
Material Palette: Organic concrete, brushed metal, raw timber, matte black steel for a refined industrial feel
Minimalist Festive Lighting: Soft ambient glow combined with pinpoint spotlighting mimicking alpine light
Abstract Pine Motifs & Icy Textures: Artistic Christmas references integrated in lighting and surfaces
Sculptural Display Zones: Geometric podiums and modules designed for clarity and product focus, echoing snow-covered peaks
Architectural Contrast: Raw brutalism softened by elegant classical and seasonal overlays
Developed using MidJourney assisted AI
This project showcases independent design studies developed for creative exploration purposes. Each work is inspired by the visual identity, storytelling, or design language of existing brands. These projects are not affiliated with or commissioned by the respective brands. They are intended as personal studies in branding, spatial design, and storytelling through architecture and interiors.
