Parametric Hair Universe:
A Multi-sensory Retail Design Journey
Year : 2024
AI-Assisted Futuristic Experiential and Sensorial Brand Space
Inspired by: The textures, colors, and movement of hair; parametric geometry; industrial elegance; beauty futurism; AI aesthetics; material innovation
“Parametric Hair Universe” is a visionary retail concept where hair transcends its symbolic meaning to become the fundamental architectural medium. The design envelops the entire retail experience from the store facade and vitrine to the interior layout, furniture, product displays, and brand interaction zones in a tactile, immersive journey inspired by the dynamic nature of hair. This futuristic space combines parametric sculptural forms with industrial sophistication and high tech materiality to redefine luxury and sensory engagement.
Drawing inspiration from the fluidity and texture of hair, the concept merges organic movement with parametric architectural principles. Thousands of hair like strands of varying length, tone, and texture layer the facade and extend into the interior, forming sculptural, fiber based installations that feel both natural and engineered. The space balances a monochromatic color scheme with bold tactile elements, enhanced by soft, sophisticated lighting that accentuates material expression. The overall approach reinterprets beauty retail environments through a futuristic, multi-sensory lens that invites intimate interaction and emotional connection.
Facade and Vitrine: Draped in layered hair-like strands that create depth and motion, drawing visitors into the store
Parametric Sculptural Forms: Interior elements inspired by the intricate textures of hair, rendered through advanced geometry
Monochromatic Interior Palette: Clean, minimal colors that emphasize fiber-based installations and architectural fluidity
Soft, High-Tech Lighting: Carefully calibrated lighting highlights material textures and enhances the futuristic ambiance
Developed using MidJourney assisted AI
This project showcases independent design studies developed for creative exploration purposes. Each work is inspired by the visual identity, storytelling, or design language of existing brands. These projects are not affiliated with or commissioned by the respective brands. They are intended as personal studies in branding, spatial design, and storytelling through architecture and interiors.
