Pamukkale Inspired Luxury Fashion Store & Runway
Year : 2023
AI-Assisted Conceptual Fashion Retail & Runway Design
Inspired by: The white travertine terraces of Pamukkale, Turkey
A futuristic luxury fashion store and runway concept inspired by the cascading mineral formations and radiant white textures of Pamukkale. This design merges parametric architecture with nature’s elegance, creating an immersive space where fashion, water, and light interact fluidly.
The project reinterprets the natural rhythm and geometry of Pamukkale through fluid, minimal parametric structures. By embracing the terraces' natural flow and purity, the design balances soft organic curves with futuristic materials. The seamless transitions between surfaces and the integration of water as an experiential element echo Pamukkale’s tranquil yet powerful aesthetic.
White Travertine-Inspired Surfaces: Soft, glowing textures throughout floors and walls
Fluid Parametric Forms: Structures that mimic the cascading shapes of the terraces
Cascading Pools & Water Features: Symbolic of Pamukkale’s thermal waters, enhancing movement and reflection
Reflective Glass Elements: Amplifying natural light and space perception
Lightplay & Glow: Ethereal lighting design inspired by the shimmering surfaces of wet travertine
Runway as Journey: A spatial narrative moving from still purity to dynamic flow
Developed using MidJourney assisted AI
This project showcases independent design studies developed for creative exploration purposes. Each work is inspired by the visual identity, storytelling, or design language of existing brands. These projects are not affiliated with or commissioned by the respective brands. They are intended as personal studies in branding, spatial design, and storytelling through architecture and interiors.
